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The movie "Air" tells the story of Nike's pursuit of Michael Jordan to be their new spokesperson. The relationship between Jordan and Nike is well known to students and will be a great hook for teaching economic concepts.

We will dive into the role of successful advertising in product markets and how the Air Jordan brand has redefined branding, sports, and fashion. Three Econiful members will win a $50 Nike gift card.


  • 4-5 pm PT and AZ time
  • 5-6 pm MT
  • 6-7pm CT
  • 7-8 pm ET


Check to see if you qualify for a free member account​​ before registering. Anyone can attend, but members are eligible for giveaways.